A new free streaming app, Avo TV has been launched in Nigeria. This free app will offer a bouquet of over 100 local and international channels, plus over 2,000 Nollywood movies available on-demand.
The entire range of channels and on-demand content is available to watch for free (without a subscription) bringing together the best of local TV channels, such as AIT, Silverbird, TVC, WAP and OnMax, alongside premium international channels, including Bloomberg, Al Jazeera, SportsGrid, IndieFlix, Unreel and Gusto TV, plus all the latest Nollywood blockbusters.
Awaes Jaswal, the CEO, said: “We are delighted to announce Avo TV’s presence in Nigeria as our first major market in Africa. Our aim for Avo TV is to make premium content available to everyone, not just those who can afford expensive pay-TV subscriptions. As data and internet costs reduce over the coming years, we hope that Avo TV will be the main source of TV for all Nigerians.”
Speaking further, Mr Jaswal noted that the company plans continuous improvement of its TV and VOD offerings. “We are delighted with the progress made towards our content strategy and have some fantastic content partners already on board. However, we are determined to give our users a constantly improving product and have several new and exciting content deals to announce over the coming weeks. We aim to add new content regularly.”
Despite launching only in June this year, Avo TV has amassed over 200,000 downloads, and viewers have already streamed over 10 million minutes of content via the app. Avo TV’s app is available on Android, iOS, Android TV, Apple TV, Amazon Fire, Roku, or stream via the Avo TV web player.
The company also aims to make frequent upgrades to the app to improve the overall viewing experience: a Data Saver mode was recently added to the Android mobile version, enabling viewers to adjust their streaming preferences and optimize data usage.
The app will be monetized through advertising only, a business model which has gained huge traction in the US and Europe and disrupted the dominant pay-TV operators in those regions.