Disney+ raises price on ad-free streaming, pay more or deal with ads

by Johnson Daniel

With the global crisis affecting nearly every corner of the globe, Disney+ has launched a paid ad-supported plan. The basic plan, which has remained at $8 per month since March of last year, now includes ads while streaming. To continue using the streaming service without ads, you’ll need to pay $11 per month, a $3 increase. The Premium plan is now available, and an annual membership costs $110.

Disney announced the price increases before firing former CEO Bob Chapek and rehiring Bob Iger, who oversaw the launch of Disney+ as well as the acquisitions of Fox studios and cable channels, Pixar, Marvel, and LucasFilm. Even though the total number of Disney+, Hulu, and ESPN+ subscribers increased to 235 million under Chapek’s leadership, the company is experiencing some financial difficulties.

Unlike Netflix’s ad-supported plan, Disney+ Basic provides access to the platform’s entire library as well as high-quality streaming in 4K, Dolby Vision, and the IMAX Enhanced format. Netflix’s Basic with Ads plan, which launched last month, costs $7. It restricts streams to 720p resolution, and some titles are not available. However, neither company’s ad-supported plan includes offline viewing. Other features available to Premium subscribers, such as GroupWatch, SharePlay, and Dolby Atmos, are currently unavailable on Disney+ Basic.

Disney does provide some streaming package deals. Disney+ Basic and Hulu with Ads are both available for $10 per month. You’ll pay $6 less per month than if you subscribed to each separately. There are three options if you want to include ESPN+ in your bundle. You can subscribe to all three services for $13 per month if you don’t mind dealing with advertisements. Disney+ will remove the ads for an additional $2 per month. You’ll have to pay $20 per month to get access to ad-free versions of all three streaming services.

Last quarter, Disney lost $1.5 billion on the streaming side of the business, more than doubling its operating loss of $630 million in the same quarter in 2021. The steeper loss was attributed to higher production and technology costs, as well as higher marketing expenses. The introduction of the ad-supported plan and the increase in Premium pricing could help the streaming business become profitable, though consumers may have to give the company more money or time to do so.

Leave a Comment

Related Posts

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy