The Facebook-owned company, Instagram allows users to add links to stories. This feature isn’t new to Instagram, it was only available to verified accounts or those with a certain number of followers for use.
“We’ve heard from the rest of our community that they also want to share things that matter with their friends and family,” Instagram wrote in a blog post. “Whatever you’re into, from cooking to volunteering or shopping, you now have a space to share in Stories — regardless of your account size.”
“We’re also working on ways to customize the sticker so it’s clear what someone will see when they tap your link,” Instagram said.
How to add links to your stories on Instagram
Use the Link sticker to add a link to your Instagram story. When people tap on the sticker, they’ll be redirected. To add a Link sticker:
Capture or upload content to your story
Select the sticker tool from the top navigation bar
Tap the “Link” sticker to add your desired link and tap “Done”
Place the sticker on your story — like our other stickers — and tap on the sticker to see colour variations
Instagram is also working on ways to customize the sticker so it’s clear what someone will see when they tap your link. The company also said new accounts and accounts that repeatedly share things like hate speech and misinformation, or other content that violates their Community Guidelines won’t have access to the Link sticker feature.