Instagram has announced that it will be giving users the ability to pin up to three posts, including photos or Reels, to the top of their profile grid. The company says the new feature will give creators more flexibility to express themselves on their profiles.
“Your profile is your space, so we’re looking for more ways to give you control over that experience,” said Instagram head Adam Mosseri in a video posted to his social channels about the new feature.
You like it? You pin it 📌
You can now choose up to three posts or Reels to pin to the top of your profile. pic.twitter.com/9waQkueckG
— Instagram (@instagram) June 7, 2022
As an Instagrammer, you can pin a post by navigating to a specific photo or Reel, clicking on the three dots in the top right corner, and selecting “Pin to your profile.” Once you do so, the post will appear at the top of your profile grid.
The ability to pin a specific post to your profile is a welcome feature for users who want to highlight their favorite posts that may have been buried somewhere farther down in their photo grid. The feature could also be useful for creators who post frequently but want to highlight a specific post. Currently, users have the option to pin Stories to their profile, but this new feature expands this ability to posts.