Learn how to automatically increase your AdSense revenue using Ezoic

by Johnson Daniel

As a site owner most notably one who doesn’t pull in significant traffic daily, monthly or yearly, earning from your site or as I’d prefer to call it, a blog, given the fact that you serve AdSense ads on the blog would prove to be an Israelite’s journey in the long run.

AdSense is as popular as blogging itself as almost every newbie blogger like me thinks they are the best people to use in earning money; however, that’s not entirely true. To achieve this feat, you can use Ezoic. 


What is Ezoic?


Ezoic is a Google Certified Publishing Partner and a trusted source for help with Google products like AdSense and Google Ad Manager. They’re also a certified partner of Cloudflare, JW Player, and Flippa website exchange, as these brands trust Ezoic as an expert to help their publishers and partners.

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The brand itself has not been that old in the business as they were founded in 2010 by Dwayne Lafleur, former CEO of the first Facebook advertising network, Cubics. Dwayne recognized that UX and ad earnings were directly correlated, and he thought that if publishers could indeed provide visitors with better experiences, they could also earn more revenue. Ezoic was born out of this idea and grew into an end-to-end platform for publishers.


How does Ezoic work?


Ezoic is a technology (or a system) that helps informational sites improve usability/content discovery on-site and income from advertising. Just look at Ezoic as that friend who helps you;

  • puts ads on your blog
  • displays the best sizes to help you earn more
  • select which advertiser’s ads to show on your blog to help you make more income

By default, Ezoic has you sign up with the Google DoubleClick Ad Exchange. This exchange allows thousands of ad networks to compete for your ad spots with real-time bidding.

So if you’re using AdSense or Media.net, Ezoic won’t replace their ads at all as if your existing ads earn more revenue than the ads Ezoic is testing against, your current ads will continue to display. Otherwise, Ezoic will show more profitable options. That’s good for you because it ensures you’re earning as much money as possible! The best part is that once you have done the initial configuration, everything else is automated.

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With all these help they’re offering to help you out with, you tend to earn more income from your site in the long run. Now think of it this way, Ezoic gives you a better way to place ads on your website to earn more without increasing blog traffic, isn’t this cool?


How does Ezoic calculate how much you earn?


Unlike AdSense, Ezoic tends to focus on EPMV rather than RPM. EPMV stands for “Earnings Per Thousand Visitors.” It shows how much money you earn for every 1,000 visits to your website.

EPMV = Total Earnings divided by (Visitors / 1,000). Here’s an example of a calculation: 

    • In March, your earnings were $1000 (AdSense) + $5000 (ADX) + $500 (Native Ads) = $6,500
    • March Sessions – from Google Analytics – were 1,000,000 visits.
    • EPMV was $6,500/(1,000,000/1000) = $6.50 EPMV

The revenue earned by a website is affected by many things such as the number of visits, the number of ads shown during each user session, the bounce rate of each landing page, the pages viewed per visit, upstream traffic source, time of day, type of ad (display/native/inline), RTB bidding parameters of ad, Viewport size, the connection speed of the user, etc. There are tons of other factors!  

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Yet, all too often, publishers focus on RPM – Page Revenue per 1,000 Page Views [aka eCPM – the effective Cost Per Mille, Per Page], but why?

RPM gives a good understanding of how much you’re making from 1,000 page views but takes no account of how many ads there were per page, so it’s a blunt tool for understanding monetization success. 

Think about it this way. You can increase your RPM only by jamming in more ads per page, or by placing higher-paying, flashier, more intrusive ads and job done, right? Let’s say you do this, and RPM goes up from $8 to $10. But what is the impact on your users?  Do those other ads cause dissatisfaction and increase bounce rates?? Let’s look at another example (below) and see how a lower RPM can make you more money (not less):

An increase in RPM from $8 to $10 (excellent!), but because the bounce rate increased and page views per visit metric dropped from 2.5 to 1.5, from 10,000 sessions, the number of page views dropped from 25,000 to 15,000. Doing the math: 15,000 page views at $10.00 RPM is $150, but with the lower RPM of $8 (and fewer intrusive ads), there was more page views 25,000 page views from 10,000 visits @ $8 RPM is $200 in overall revenue! Which scenario would you choose?


Why Ezoic uses EPMV


Ezoic needs a metric that takes into account all the factors that affect revenue, something that tells you the income you earn from your visitors; your bottom line as a business. That metric is EPMV!

EPMV will automatically take into account the impact your ads have on the bounce rate and page views per visit. If the bounce rates go up (wrong!), or the PV/v go down (worse!), then this is reflected in the EPMV.   

Daily traffic isn’t telling you the whole story, either whether or not you use Ezoic, you need to keep track of your EPMV to help take into account seasonal changes in traffic going to the site.  You need to know how well the site is being monetized irrespective of whether you had a big traffic day.

Example number 3 – Let’s say you have a site that made: 

  • $500 on Sunday from 100,000 visits – was that good or bad?  
  • Looking at the Previous Sunday, you made $380 from 60,000 visits. 

It’s better to have made $500 vs. $380, right? Wrong!  While it’s better to have a higher income, just looking at daily earnings as a monetization metric doesn’t tell us that the previous Sunday was better monetized. Which Sunday was better?  EPMV tells us:

  • Last Sunday was $500/(100,000/1000) = $5 EPMV 
  • Previous Sunday was $380/(60,000/1000) = $6.33 EPMV 
  • So, even though I made more money last Sunday ($500) – the EPMV shows me the previous Sunday was better monetized (because I made more money from fewer visits).

EPMV or ‘Session earnings’ is the only reliable way to measure revenue while taking into effect outside factors such as seasonality and UX changes.

It’s much more essential to monitor the value you create from each visitor to a site, rather than trying to manage individual ad pricing – CPM or eCPM – or, manage ‘page yield’ / RPM, or use daily revenue as your guide.  

RPM, CPM, and daily revenue monitoring can give you a signal, but are also prone to giving off false positives (e.g., higher RPM, but lower overall earnings) and are not a reliable or scientific way of monitoring your monetization success.


How to get started with Ezoic


Before you can get your site ads managed by Ezoic, you need to first meet up with their requirements. Just like AdSense, it’s easy to get started with Ezoic, and these are the things you need to meet up with before getting your site accepted by Ezoic.

1. Site size

Ezoic only works with sites that receive a minimum of 10,000 visits per month. The reason for this is because the system is a data-driven AI, so it needs a minimum of 10k visits per month to produce reliable and confident results.

They’ll usually ask you to share read-only access to your Google Analytics so they can take a quick peek at your traffic levels! However, if your site doesn’t quite have 10k visits per month not to worry you can always apply again in a few months when your website is receiving more traffic, we’d be happy to take another look!

2. Overall – the site must comply with Google’s policies

  • No invalid clicks/impressions
  • Not falsely encouraging clicks
  • Not offering copyrighted material/downloads
  • Not offering counterfeit goods
  • The site should have reliable traffic sources
  • Sites shouldn’t redirect users to undesirable pages/sites/pop-ups or pop-unders
  • Gambling content – click here for more info
  • Not using automatically generated content
  • Not creating empty pages with no original content
  • Not using content copied from other webpages
  • Not keyword stuffing
  • Not using adult / dangerous / derogatory content
  • Not offering alcohol/tobacco / healthcare-related content
  • Not using aggressive/threatening content
  • Not using illegal content

3. Site content

As a Google Certified Publishing Partner, Ezoic needs to ensure sites using their tools are compliant with AdSense policy. They require all content to be original, constructive, and enticing.

4. AdSense-supported language

All sites Ezoic works with must be written in an AdSense-supported language.

Now that you’ve seen the requirements and if you meet up with all of them, you can sign up for an Ezoic account for free, signing up is easy. Just follow the steps outlined below.


How to sign up with Ezoic


  • Click here to go to Ezoic official website
  • Tap START FREE TRIAL, this should take you to their signup page where you would be required to provide some info, do that and tap CREATE EZOIC ACCOUNT.
  • You should be taken to your Ezoic dashboard, simply tick all the available boxes and tap the CONTINUE boxes at the bottom of your screen.scrnli 5 31 2020 11 28 04 AM

After doing all of this, I’ll advise you to wait to be contacted by someone from Ezoic to tell you if your site is ready to use Ezoic.

If you don’t receive an email with regards to your application within the next five days of submitting your site for review, send a mail to support@ezoic.com and tell them about reviewing your application.

Once your site gets approved, you will be assigned an account manager who should help with all the setup process. You can also ask your ad manager to help you manage and set up ads for you, as that would be the wise thing to do if you don’t know how to use ad-testers.


What is the Ezoic minimum payment threshold?


Ezoic minimum payment threshold is $20, and their various payment methods are listed below;

  • Cheque
  • PayPal – Learn how to create a Lesotho PayPal account here or how to create South Africa PayPal account here
  • Direct deposit – which is a US Bank Transfer via Payoneer, and this option is only available to US residents.
  • International Wire Transfer via Payoneer – Create your Payoneer account here
  • Payoneer Prepaid Card – Place order for your card here

Final thoughts


If you are making money using AdSense, or Media.net, or any other ad network, you should start using Ezoic. This automated tool will increase your revenue & with their low minimum payout, you don’t have to wait long to get paid, and getting started is free.

This tool is only for bloggers who already have some traffic and revenue. While it’s still good to optimize a small site if your site doesn’t receive a lot of traffic, it may not be worth the time to set up the Ezoic integration. Still, if your blog is generating some revenue already, I recommend you try to optimize that revenue with Ezoic.

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