As a site owner most especially one who doesn’t pull in large traffic daily, monthly or yearly, earning from your site or as I’d prefer to call it, a blog, given the fact that you serve AdSense ads on the blog would prove to be an Israelite’s journey in the long run.
AdSense is as popular as blogging itself as almost every newbie blogger like me thinks they are the best people to use in earning money however, that’s not entirely true. Don’t try getting me wrong here either into thinking that I just said that AdSense is not a great place to earn revenue from by serving ads on your blog but do you know that you can give yourself the opportunity of increasing your blog’s revenue by let’s say 50% – 250% in a matter of months. To achieve this feat, you can use Ezoic.
What is Ezoic?
Ezoic is a Google Certified Publishing Partner and a trusted source for help with Google products like AdSense and Google Ad Manager. They’re also a certified partner of Cloudflare, JW Player, and Flippa website exchange as these brands trust Ezoic as an expert to help their publishers and partners.
I hope that definition gives you a little insight into what Ezoic is, it’s not an ad network but a publishing partner which means that Ezoic assists online publishers by providing them with access to Google services through trustworthy and knowledgeable partners and from this turn of event, you get to earn more from your blog. I know you won’t still get the whole hang of it so just keep reading this post.
The brand itself has not been that old in the business as they were founded in 2010 by Dwayne Lafleur, former CEO of the first Facebook advertising network, Cubics. Dwayne recognized that UX and ad earnings were directly correlated and he thought that if publishers could truly provide visitors with better experiences, they could also earn more revenue. Ezoic was born out of this idea and grew into an end-to-end platform for publishers.
Many top blogs use Ezoic to increase their ad revenue and you don’t need to worry about thinking you have to leave shut down your AdSense, Media.net or any other ad network’s account you currently use in monetizing your blog, you don’t need to shut any of these accounts down.
How does Ezoic work?
Ezoic is a technology (or a system) that helps informational sites improve usability/content discovery on-site and income from advertising. Just look at Ezoic as that friend who helps you;
- puts ads on your blog
- displays the best sizes to help you earn more
- select which advertiser’s ads to show on your blog to help you earn more income
By default, Ezoic has you sign up with the Google DoubleClick Ad Exchange. This exchange allows thousands of ad networks to compete for your ad spots with real-time bidding.
So if you’re using AdSense or Media.net, Ezoic won’t replace their ads at all as if your existing ads earn more revenue than the ads Ezoic is testing against, your existing ads will continue to display. Otherwise, Ezoic will display more profitable options. That’s good for you because it ensures you’re earning as much money as possible! The best part is that once you have done the initial configuration, everything else is automated.
With all these help they’re offering to help you out with, you tend to earn more income from your site in the long run. Now think of it this way, Ezoic gives you a better way to place ads on your site to earn more without increasing blog traffic, isn’t this cool?
How does Ezoic calculate how much you earn?
Unlike AdSense, Ezoic tends to focus on EPMV rather than RPM. EPMV stands for “Earnings Per Thousand Visitors”. This is how much money you earn, for every 1,000 visits to your website. It is calculated as follows:
EPMV = Total Earnings divided by (Visitors / 1,000). Here’s an example of a calculation:
- In March, your earnings were $1000 (AdSense) + $5000 (ADX) + $500 (Native Ads) = $6,500
- March Sessions – from Google Analytics – were 1,000,000 visits.
- EPMV was $6,500/(1,000,000/1000) = $6.50 EPMV
The revenue earned by a website is affected by many things such as the number of visits, the number of ads shown during each user session, the bounce rate of each landing page, the pages viewed per visit, upstream traffic source, time of day, type of ad (display/native/inline), RTB bidding parameters of ad, Viewport size, the connection speed of the user, etc. There are tons of other factors!
Yet, all too often publishers focus on RPM – Page Revenue per 1,000 Page Views [aka eCPM – the effective Cost Per Mille, Per Page] but why?
RPM gives a good understanding of how much you’re making from 1,000 page views but takes no account of how many ads there were per page, so it’s a blunt tool for understanding monetization success.
Think about it this way. You can increase your RPM simply by jamming in more ads per page, or by placing higher-paying, flashier, more intrusive ads and job done, right? Let’s say you do this and RPM goes up from $8 to $10. But what is the impact on your users? Do those extra ads cause dissatisfaction and increase bounce rates? Might you be losing potential revenue on pages that might have otherwise been viewed? Let’s look at another example (below) and see how a lower RPM can make you more money (not less):
An increase in RPM from $8 to $10 (great!) but because the bounce rate increased and the page views per visit metric dropped from 2.5 to 1.5, from 10,000 sessions, the number of page views dropped from 25,000 to 15,000. Doing the math: 15,000 page views at $10.00 RPM is $150 but with the lower RPM of $8 (and fewer intrusive ads), there was more page views 25,000 page views from 10,000 visits @ $8 RPM is $200 in overall revenue! Which scenario would you choose?
Why Ezoic uses EPMV
Ezoic really needs a metric that takes into account all the factors that affect revenue, something that tells you the revenue you actually earn from your visitors; your bottom line as a business. That metric is EPMV!
EPMV will automatically take into account the impact your ads have on bounce rate and page views per visit. If the bounce rates go up (bad!), or the PV/v go down (worse!), then this is reflected in the EPMV.
Daily Traffic isn’t telling you the whole story either whether or not you use Ezoic, you need to keep track of your EPMV to help take into account seasonal changes in traffic going to the site. You need to know how well the site is being monetized irrespective of whether you had a big traffic day.
Example number 3 – Let’s say you have a site that made:
- $500 on Sunday from 100,000 visits – was that good or bad?
- Looking at the Previous Sunday you made $380 from 60,000 visits
It’s got to be better to have made $500 vs $380, right? Wrong! While it’s better to have a higher income, just looking at daily earnings as a monetization metric doesn’t tell us that the previous Sunday was better monetized. Which Sunday was better? EPMV tells us:
- Last Sunday was $500/(100,000/1000) = $5 EPMV
- Previous Sunday was $380/(60,000/1000) = $6.33 EPMV
- So, even though I made more money last Sunday ($500) – the EPMV shows me the previous Sunday was better monetized (because I made more money from fewer visits).
EPMV or ‘Session earnings’ is the only reliable way to measure revenue while taking into effect outside factors such as seasonality and UX changes.
It’s much more important to monitor the value you create from each visitor to a site, rather than trying to manage individual ad pricing – CPM or eCPM – or, manage ‘page yield’ / RPM, or use daily revenue as your guide.
RPM, CPM and daily revenue monitoring can give you a signal, but are also prone to giving off false positives (e.g. higher RPM, but lower overall earnings) and are not a reliable or scientific way of monitoring your monetization success.
How to get started with Ezoic
Before you can get your site ads to be managed by Ezoic, you need to first meet up with their requirements. Just like AdSense, it’s easy to get started with Ezoic and these are the things you need to meet up with before getting your site accepted by Ezoic.
1. Site size
Ezoic only works with sites that receive a minimum of 10,000 visits per month. The reason for this is because the system is a data-driven A.I., so it needs a minimum of 10k visits per month in order to produce reliable and confident results.
They’ll usually ask you to share read-only access to your Google Analytics so they can take a quick peek at your traffic levels! However, if your site doesn’t quite have 10k visits per month not to worry you can always apply again in a few months time when your site is receiving more traffic, we’d be happy to take another look!
2. Overall – the site must be in compliance with Google’s policies
This includes, but is not limited to:
- No invalid clicks/impressions
- Not falsely encouraging clicks
- Not offering copyrighted material/downloads
- Not offering counterfeit goods
- The site should have reliable traffic sources
- Sites shouldn’t redirect users to undesirable pages/sites/pop-ups or pop-unders
- Gambling content – click here for more info
- Not using automatically generated content
- Not creating empty pages with no original content
- Not using content that is copied from other webpages
- Not keyword stuffing
- Not using adult / dangerous / derogatory content
- Not offering alcohol/tobacco / healthcare-related content
- Not using aggressive/threatening content
- Not using illegal content
3. Site content
As a Google Certified Publishing Partner, Ezoic needs to ensure sites using their tools are compliant with AdSense policy. They require all content to be original, constructive and enticing.
4. AdSense-supported language
All sites Ezoic work with must be written in an AdSense-supported language.
Now that you’ve seen the requirements and if you meet up with all of them, you can sign up for an Ezoic account for free, signing up is easy. Just follow the steps outlined below.
How to sign up with Ezoic
- Click here to go to Ezoic official website
- Tap START FREE TRIAL, this should take you to their signup page where you would be required to provide some info, do that and tap CREATE EZOIC ACCOUNT.
- You should be taken to your Ezoic dashboard, simply tick all the available boxes and tap the CONTINUE boxes at the bottom of your screen.
After doing all of this, I’ll advise you to wait to be contacted by someone from Ezoic this should obviously be to tell if your site has been accepted to use Ezoic if you fail to receive an email with regards to your application within the next 5 days of submitting your site for review, send a mail to firstname.lastname@example.org and tell them about reviewing your application.
Once your site gets approved, you will be assigned an account manager who should help with all the setup process. You can also ask your ad manager to help you manage and setup ads for you as that would be the wise thing to do if you don’t know how to use ad-testers.
What is Ezoic minimum payment threshold?
Ezoic minimum payment threshold is $20 and their various payment methods are listed below;
- PayPal – Learn how to create a Lesotho PayPal account here or how to create South Africa PayPal account here
- Direct deposit – which is a US Bank Transfer via Payoneer and this option is only available to US residents
- International Wire Transfer via Payoneer – Create your Payoneer account here
- Payoneer Prepaid Card – Place order for your card here
If you are making money using AdSense, or Media.net, or any other ad network, you should definitely start using Ezoic. This automated tool will definitely increase your revenue & with their low minimum payout, you don’t have to wait long to get paid and getting started is free.
This tool is only for bloggers who already have some traffic and revenue. While it’s still good to optimize a small site if your site doesn’t receive a lot of traffic, it may not be worth the time to set up the Ezoic integration but if your blog is generating some revenue already, I definitely recommend you try to optimize that revenue with Ezoic.