We all know that MTN has been looking for new innovations to put them at the top of the pile, and with this instant messaging service idea, they are poised to achieving that. The CEO of MTN said in a statement, “First and foremost, we are building in SMS integration into the messaging app. This is really important as we have built our own instant messaging platform which has been in beta testing for months now.”
The integration of SMS will allow data-enabled 3G customers to converse with non-data customers across a seamless messaging platform. The CEO of MTN also added that, it will function as the WeChat of Africa. MTN messaging app will have mobile payment option for the unbanked and underbanked, its own music streaming service and so much more. MTN messaging app would launch across the group’s entire portfolio, including Nigeria and South Africa. The rollout of the application will begin in African markets as a pilot and expand to other markets like South Africa going forward.
It will be quite a debate over whether you should use MTN messaging app or WhatsApp or even Telegram. From most of what the CEO said, we were able to gather some reasons why you might choose MTN messaging app over the rest. Here they are;
- MTN’s messaging app is built from scratch by an in-house team and will offer localization across MTN’s operational markets. The app currently supports 54 languages.
- Integration of MTN Mobile Money in the markets where this service is offered.
- The platform would be a messaging-concentric app with an embedded payment mechanism, and it will also offer incentives for customers via the bundling of data promotions and services.
With all this features, MTN messaging app might give you a run for your data. MTN Instant Messenger will roll out this year to specific African nations, and MTN Mobile Money will expand to South Africa, Nigeria, Afghanistan, and Sudan this year.