Weeks after making plans to introduce the Step-Up campaign for both DStv and GOtv subscribers, MutiChoice has announced its plans to reduce the price of DStv, and GOtv decoders starting on Monday, 1st of February, 2021.
The price slash will see the DStv HD decoder, dish kit with Compact package subscription drop from N18,600 to N9,900 on Confam package, while GOtv decoder, GOtennae with GOtv Jolli package subscription will go from N8,400 to N6,900.
Speaking at a virtual media briefing held on Friday, January 29, Chief Customer Officer, MultiChoice Nigeria, Martin Mabutho, explained that the price slash is part of MultiChoice’s long line of efforts to lessen the economic impact of COVID on customers and a reflection of its commitment to making quality entertainment more accessible to Nigerians.
“With this discount, we are lowering the entry barrier for new customers to get a DStv or GOtv decoder as staying connected to credible information and another quality programming can be comforting for many families during these trying times,” said Mabutho.
Mabutho also listed some of the company’s relief strategies deployed during the first wave of the pandemic which includes cash donations of N200 million and N50 million to the Federal Government and Lagos State Government respectively, N400 million to the creative industry, whose professionals experienced disruptions in productions; donation of 30,000 Personal Protective Equipment and 30,000 face masks to hospitals and Non-Governmental Organisations as well as an approved inventory worth over N550m highlighting NCDC’s COVID-19 helplines and PSA materials on over 10 channels on DStv and GOtv.
“In addition to the discount we are currently running our DStv Step-Up offer which gives our customers on lower packages an opportunity to experience programming on higher packages, and a GOtv Max offer which sees customers on Jolli and Jinja enjoy a special discount of N2,999 instead of N3,600 per month,” Mabutho added.
The new discount prices are the company’s way of encouraging customers to stay at home and making content affordable for them, given the pecuniary challenges of the pandemic.
Last year, it spent a total of N1.2 billion in response to the first wave of the coronavirus pandemic, out of which N400 million was dedicated to the creative industry.
Mabutho reiterated that the company was committed to helping professionals in the industry whose stories and content help keep their business afloat.