Netflix launches a free mobile-plan in Africa

by Johnson Daniel

Recall when Netflix launched a mobile-only plan in Nigeria and 42 other Sub-Saharan regions, they happen to be at it again but this time around, Netflix has launched a free mobile plan in Kenya.

The free plan started on Monday and will roll out across Kenya in the coming days. The non-paying Netflix subscribers in Kenya will not be counted in the paid total the company reports each quarter, a spokesperson said.Netflix launches a free mobile-plan in Africa

The free plan will look similar to paid Netflix profiles to give viewers a feel for the service, a spokesman said. Shows that are not included in the free plan will be marked with a lock icon. Clicking on one of those titles will encourage the user to sign up for a paid option.

The free plan in Kenya is broader. It will look similar to paid Netflix profiles to give viewers a feel for the service, a spokesman said. Shows that are not included in the free plan will be marked with a lock icon. Clicking on one of those titles will encourage the user to sign up for a paid option.

The free plan is available on Android mobile phones and will not have ads. It features Netflix movies and TV shows such as the dramas Money Heist and Bridgerton and African series Blood & Water, plus some of the programming the company licences from others.

Anyone 18 or older in Kenya can enrol in the free plan and create up to five profiles. No payment information will be required. Some functions, such as the ability to download a show or movie, will not be available under the free plan. Netflix hopes the free plan will lead to users signing up for a paid option with more content.

 

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