Starting from October 1, Nigerians would be able to access a rich library of film and video content from SuperTV, a new subscription video-on-demand service. This video-on-demand service has gone into partnerships with different live TV channels to provide diverse content to its users and a partnership with MTN.
In a launch event, the platform’s Chairman Dotun Sulaiman announced that its groundbreaking innovation will democratise access to quality video content through a partnership with MTN Nigeria.
According to him, this can be achieved through four ways that include making their curated content readily available for Nigerians who use MTN lines; making it affordable and accessible to grassroots Nigerians.
At the launch event to unveil the brand’s offerings recently in Lagos, Ijeoma Onah, Acting CEO, Super Network Limited, promoter of SuperTV, said that “Nigeria currently has about 173 million mobile subscribers with a penetration rate of 123%. Smartphone penetration is 40 million – forecasted to grow to more than 140 million by 2025. Despite these very impressive numbers, Nigeria is still performing very poorly in the streaming markets, hardly even showing up in global statistics. The major reason for this is that the average Nigerian cannot afford the data costs required to stream video. This is how and why SuperTV was conceived, to democratise streaming in Nigeria and Africa.”
Accordingly, this ‘democratisation of streaming’ entails that the subscriber does not incur internet data charges to stream after subscribing to SuperTV. “The user gets to enjoy either Live TV, Video on Demand or both at absolutely no additional cost after subscribing successfully. We also leveraged the sachet culture in Nigeria by providing daily plans across all our bouquets thereby making the service affordable and inclusive for everyone. Our entry-level price of N200 for the Bronze Daily plan is about the cost of a bottle of soft drink for example. SuperTV, therefore, offers great entertainment and an affordable viewing experience,” Onah added.
She added that the launch of SuperTV on the MTN network means that over 80 million Nigerians stand on the threshold of accessing the world through the SuperTV App. She invites savvy Nigerian youth to explore this new experience of streaming without a subscription cost and the use of data. “Most subscription packages in the market offer entertainment mostly on a monthly subscription. SuperTV, in addition to the monthly package, also offers entertainment packages that are hourly/daily and very flexible. To be relevant across borders and barriers, our products will be focused on making life easier for everyone.
A unique feature of Super TV is that it has eliminated the stress of logins. Once a user is an MTN subscriber, he/she doesn’t need to register on the platform. The user is also allowed to have a one-day trial period which costs N200. Super TV will be available on Play Store, iOS, Windows, Mac and a setup box.