Twitter is officially adding podcasts to its platform

by Johnson Daniel
Twitter

Twitter has officially announced the addition of podcasts to its platform as part of its newly designed Spaces tab. The app has launched a test version of Twitter Spaces that includes podcasts, letting you listen to full shows through curated playlists based on your interests.

“Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we’re continuing to invest in audio creators. To do this simply and intuitively that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces Tab.”

The revamped Spaces tab and the addition of podcasts will be visible to a group of global English-speaking audiences on iOS and Android starting today.

Twitter said that 45% of users in the US listen to podcasts every month. Therefore, the platform will automatically select and recommend podcasts for listening that may be of interest to different users.

“Our internal research indicates that 45% of people who use Twitter in the US also listen to podcasts monthly, so we’ll automatically suggest compelling podcasts to help people easily find and listen to the topics they want to hear more about. For example, if someone regularly interacts with Vox content on Twitter, they’ll probably see a Vox podcast in a Spaces hub.”

The redesigned Spaces tab opens with Stations, topic-based playlists combining podcast episodes pulled from RSS with Twitter’s social audio events and recordings. It functions like a Pandora station but for spoken word and is pretty different from the a la carte listening podcast consumers are used to on Apple Podcasts or Spotify. Live and upcoming spaces are still in the tab, further down the page. The test will roll out to a random group of users across the world, initially only in English.

“Starting today, the reimagined Spaces Tab, including the addition of podcasts, will be visible to a group of global English-speaking audiences on iOS and Android. Share your feedback with us to help us get it right. And keep your eyes (and ears) here for more announcements and feature releases. Designed to help you enjoy Twitter on your terms.”

There is a guarantee that this feature would be a success on the platform. Twitter Spaces, which launched in 2020 already gives the app a foothold in audio.

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