WhatsApp developers are currently working on a feature that would allow users to search for nearby businesses, companies and stores right in the application. According to WABetaInfo, a business directory was made available to some users in Sao Paulo, Brazil on WhatsApp a couple of months ago, now the new option to search for nearby businesses is a continuation of this project.
According to the report, when searching in WhatsApp, a new section called “Nearby enterprises” will be available. “When you choose it, the results of business accounts will be filtered based on your choice,” WABetaInfo said in a post.
WhatsApp may launch the business directory feature first and then implement the search tool. Once WhatsApp users have the opportunity to search for products and services offered nearby, placing orders for them in the messenger will only be a matter of time.
WhatsApp developers are doubling down on the business and commerce segment for the platform’s future growth. WhatsApp recently introduced an updated Business Info page. The messenger also plans to redesign the Contact Info page, adding an icon for quick access to the subject of the search.