Good news for Xiaomi mobile phone lovers in Africa as Xiaomi has partnered with Jumia to make their products fully available for their customers.
Jumia which happens to be one of Africa’s leading e-commerce store, signed an important partnership with Xiaomi at the Mobile World Congress in Barcelona, giving millions of users in Africa easy access to Xiaomi products. Here’s what Wang Xiang, Senior Vice President of Xiaomi had to say;
We believe in working with companies that share our values and delighted to partner with Jumia to reach more Mi fans across Africa. The e-commerce model is part of Xiaomi’s DNA and we believe that working with Jumia will help us bring innovation for everyone across the continent.
With this partnership, we believe that Jumia will open the Mi official store on its platform and give Xiaomi access to millions of online customers across 14 countries in the continent. Jumia will also be able to offer Redmi Go (1GB+8GB) exclusively in Africa as well as other devices later in the year.
The partnership will initially cover Nigeria, Egypt, Kenya, Ivory Coast, Morocco, and Ghana, and aim to cover all other countries where Jumia operates. Most products will be directly supplied from China, confirming the fast expansion of intercontinental trade in Africa.