The Google-owned video sharing platform, YouTube has announced a new feature that would allow creators to turn long videos into one-minute short videos. YouTube Shorts is a popular feature on the YouTube app that hosts user content much like YouTube’s primary service, but limits pieces to 60 seconds in length. It has accumulated over 5 trillion views since its launch.
“To make it easier to create even more new content, you can now convert up to 60 seconds from your own existing long-form YouTube videos and turn them into Shorts using all the same editing tools that you know and love (text, timeline editor, filters, etc.),” the company said in a developer update.
The company mentioned that only the original creator will be able to import their long-form videos into Shorts as this tool is not available for other creators to use in their content.
Philipp Schindler, Senior Vice President and Chief Business Officer at Alphabet (Google’s parent company), said this week that consumers are increasing and consuming short-form videos obviously and they are seeing this across multiple platforms, including YouTube.
“We’re continuing to see good user engagement on YouTube. Early results in Shorts’ monetization are also encouraging, and we’re excited about the opportunities here,” Schindler said during an earnings call with analysts.
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With the new update rolling out to both Android and iOS devices, users can now convert up to 60 seconds from their own existing long-form YouTube videos and turn them into Shorts.
If users select a part of their video that is less than 60 seconds, they can shoot additional videos with the Shorts camera as well as upload more videos from their gallery to make 60 seconds Shorts if needed.
More info concerning this feature:
- If users select a part of their video that is less than 60 seconds, they can shoot additional videos with the Shorts camera as well as upload more videos from their gallery to make 60 seconds Shorts if needed.
- The company mentioned that only the original creator will be able to import their long-form videos into Shorts as this tool is not available for other creators to use in their content.
- Shorts created from Video On Demand (VODs) will link back to the original long-form videos so that people watching their Short can see the original video too.
